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April 30, 2018

Wayfair’s “Way Day” — Deal or Dud Day?

Filed under: Internet,Retail — Edgar (aka MrConsumer) @ 6:06 am

Playing off of Amazon’s wildly successful “Prime Day” last July, Wayfair.com declared its own holiday savings event last week called “Way Day.” In TV ads, they claimed to offer the lowest prices since Black Friday on that day.

Way Day

To see if “Way Day” was hyping more discounts than they were actually providing, MrConsumer “randomly” chose 10 items from their various merchandise categories the day before Way Day, April 24, so they could be compared to the discounts offered on the same items the following day. We had no idea which items would be on sale and which would not be.

Wayfair before

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“Way Day” arrived, and here are Wayfair’s prices for the same items during their big sale.

*MOUSE PRINT:

Way Day prices

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Obviously, only checking 10 items is not a scientific, projectable survey. Nonetheless, the results of this spotcheck are interesting. Half the items were the same price or virtually the same price on “Way Day” compared to the day before. For example, the Price Pfister faucet was $82.86 on Way Day compared to $82.99 the day before. The GE dishwasher, however, didn’t even budge a penny from its $803 price.

But there were significant savings on some of the other five items. The pair of lamps dropped from $75 to $60.99. The rug went $277.99 down to $182.06. But the barbecue grill was only $6 less.

In total, the 10 items in our cart were selling for $1923.69 the day before the sale, but dropped to $1773.90 — for a “Way Day” savings total of $150.

So it looks like if one picked and chose carefully on “Way Day” and were familiar with Wayfair’s everyday prices, you could save some real bucks. Otherwise the savings might have only been slim or none.

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2 Comments

  1. Yup. Pick and choose and step gingerly through the minefield of hyperbole. “Way Day” ain’t the snappiest advertising hook and line I’ve ever heard, by the way.

    Comment by Marty — April 30, 2018 @ 6:35 am
  2. I try to avoid waiting for ‘big sales’ in order to purchase items. If the item is something you want and it is affordable, you should buy it when you want it.

    I would be interested in a larger sample size of this ‘sale’ though. I have been conducting my own research at Sears and Target, and I notice that certain items are perpetually on sale more than they are not.

    Comment by Wayne — April 30, 2018 @ 9:06 am

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