Recently the National Advertising Division (NAD) of Better Business Bureau National Programs came down hard on Goli Nutrition, the maker of those apple cider vinegar (ACV) gummies that are advertised on TV and on their website.
The product seemed like a sweet alternative for those who take several doses a day of traditional liquid ACV to control their acid reflux. Even diluted with water, drinking ACV is not pleasant.
Given the small dose recommended by the company, of particular concern were their broad claims like, “Finally a delicious way to get all the benefits of apple cider vinegar.”
*MOUSE PRINT:
In its decision…
NAD recommended that the advertiser discontinue or modify its advertising to avoid conveying the unsupported message that the amount of ACV contained in its gummies is associated with the health benefits of traditional liquid ACV.
Further, NAD found that the recommended dosage statement, “1 to 2 gummies 3x day,†in the context of its advertising conveyed the unsupported implied message that the recommended dosage provides the nutritional and health benefits associated with the recommended dose of traditional ACV and recommended it be discontinued.
During the proceeding before the NAD, Goli agreed to voluntarily discontinue the claim it made in several of the challenged advertisements that two Goli gummies were the equivalent of one dose of traditional apple cider vinegar. Nonetheless, it is appealing NAD’s decision. But that is not the end of the controversy for Goli. These and other issues are supposedly the subject of pending federal litigation.
ACV unpleasant? Au contraire. Yes, taste is subjective, but I’ve been drinking Bragg ACV (1 tblespn in an 8oz. glass of water) for years. I find it actually adds a slightly sweet taste to my already excellent well water. Your opinion may differ.
Marty… I don’t think most people would describe vinegar as “sweet” or even slightly sweet.
Then you haven’t tried it, or you have different taste buds.
I remember doing a trained taste panel several years ago where one of the panelists could not detect Acetic Acid. You must be the same.
I also use the Bragg ACV but I have a problem with it burning my throat on the way down. So, I only take it 3 or 4 days a week instead of every day.
Yeah, doubly agree on the taste of ACV, I can’t even stand putting it in a glass to catch flies. Bleh
“NAD recommended that the advertiser discontinue or modify its advertising to avoid conveying the unsupported message that the amount of ACV contained in its gummies is associated with the health benefits of traditional liquid ACV.”
This seems to imply that there is simply not enough ACV in their gummies and also it is interesting that it is listed as a “recommended” and not requiring, I guess that means they only get in more trouble if they don’t change their ways.