A small, scrappy UK-based cereal company is making waves across the pond with a brash advertising campaign suggesting that big name celebrities love their sugar-free cereal.
*MOUSE PRINT:
The company explained their little advertising scheme on their Facebook page:
At least in the United States, using a celebrity’s name or likeness to promote a product they don’t actually use and without compensation or permission can result in costly legal action.
Will the company be saved by the giant asterisk explaining their ploy? Stay tuned.
I will say I love the campaign idea even if judges in the end say it has to go.
I don’t see an issue here since they are being up front and obvious about the fact that this marketing is designed to be tongue in cheek. If there asterisk were anywhere else besides right in your face, it’d be an issue for sure.
terrific, fabulous!!!!!!!!
I like it. It’s cheeky. I’d buy it at least once to try, then they’re on their own.
They are upfront and direct about what they are doing. I like the edginess about the ad!
They are fine. Names aren’t trademarked.
But don’t you think they did that on purpose?
I do not know if the crime of impersonation exists in UK, but I am sure that they took advantage of the situation because if their intention was pure, they should have clarified before publishing the advertisement. Everyone knows a marketing trick by using celebrities as bait. Are they trying to fool the public?
“Favourite’ ix that annoying British/Indian/Australian spelling, creeping more and more into the American English language.
Someone from one of those countries likely started tose slogans.
Personally I don’t care if a celebrity or anyone else says they eat the cereal or anything else. I decide what is good or bad not some famous person. These ads are ridiculous.