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Where’s the Juice? (Part 2)

Motts, the apple juice people, have been running a feel good commercial for their Motts for Tots product claiming their product has 40% less sugar than regular apple juice.

Did they come up with some revolutionary scientific discovery to remove sugar from apple juice?

*MOUSE PRINT:

Nope. It was a very natural solution. They diluted it with water. A lot of water. And if parents just grab the product without reading the label carefully, they may think they are doing a good thing for their kids when they are probably not.

*MOUSE PRINT:

The nutrition label suggests it might be diluted with about 46% water (in addition to the water necessary to dilute the apple juice concentrate). They did add a shot of vitamin C, however, to make the product more nutritious.

So since you are now buying a product that is almost half water, they’ve undoubtedly cut the price, right? Nope. A half gallon of their diluted product is the same price as 100% pure apple juice.

Motts is not alone is selling a watered-down product and touting the benefit of less sugar and calories. Tropicana has been promoting its “Trop50” product that way for the past several years.

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10 thoughts on “Where’s the Juice? (Part 2)”

  1. LOL, my wife insists on buying this even though I explained to her she’s getting taken. Just joking with her though really. I’m sure they’d have no problem charging the same price for juice boxes containing 100% water.

  2. By their standards, every downsized-to-hide-cost-increase product is a product designed for our better health. Fewer calories and other “bad” things. To whom should we send a mass note of appreciation?

    Next thing you know we’ll get cars with four wheels but only three tires to save on replacement costs — doing us a favor, of course.

  3. The primary cost of manufacturer and transport of beverages to the point of purchase is the cost of transportation for the fluid-filled containers. It doesn’t get any less expensive to transport a juice bottle or box just because it’s 50% water instead of 100% juice. So it’s no surprise that it costs the same as 100% juice. People pay for the convenience of a pre-packaged beverage, paying just as much for boxed or bottled water as for soda or juice. However, it’s actually far better for most people to dilute juice with water than to drink 100% juice. Juice is really a “candy bar in a bottle” – it’s mostly sugar even if the sugar is “natural” coming directly from the fruit, rather than being processed from sugar cane, sugar beets, or corn.

  4. Years ago when the price of sugar went through the roof the beverage companies used that as a justification for raising prices. Funny how the price of diet drinks also matched the sugar loaded ones.

  5. Bob, cars already stopped giving full sized spares and now have those little nothing spares that you pretty much throw away after you use them for 50 miles.

  6. @Mannie many cars still have full sized spares (most trucks and full sized sedans). Guy I work with just bought a jeep. Full sized tire hanging off the back. But if you buy an econ-o-box car you are going to get the lightweight tire… as 99.99% of the time you do not need it. They do it to reduce weight and get the MPG up… Think about this you are hauling around a tire you do not not normally use. How much does a tire weigh? How much gas do you use to haul it around. You haul it around for that small amount of time you do need it.

  7. Although discussing tires is WAAAAAAY off the subject matter I’ll add my 3 cents (inflation).
    Chevy and and Toyota (among others) have now elected to ship new cars with NO SPARE AT ALL.
    (I believe the models I read about are the Cruz and the Tercel).

  8. me………..no, many cars do NOT have full sized spares (some models you can pay EXTRA for it).

    Trucks do, CARS do not.

    And it isn’t to “reduce weight and get the MPG up”, a lot of it is for COST reduction of not having a full sized tire/rim and to give more TRUNK SPACE that they can advertise.

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