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Trader Joe’s (Not) “Simply Almonds, Cashews & Cranberries”

You cannot judge a book by its cover, and you cannot judge a granola by its name. That’s the lesson one learns when looking at a box of Trader Joe’s Trek Mix Granola called “Simply Almonds, Cashews & Cranberries.”

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Based on the product’s name, one would think this was more of a trail mix, containing only almonds, cashews and cranberries. Yum.

*MOUSE PRINT:

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It really has more oats and sugar than any other ingredient, as well as flour and oil. The key ingredients — almonds, cashews, and cranberries — are not even in the order of predominance suggested by the product’s name. In fact, they are in the opposite order, with more cranberries present than almonds.

Just as those old Freezer Queen two pound frozen entries used to be named “Gravy and Turkey” because there was more gravy than turkey in product, Trader Joe’s should simply rename their product more accurately.

Thanks to Willie L. for this submission.

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Sears: They Only Call it a Refrigerator

Walletpop reports that a senior citizen recently bought one of those mini dorm-size refrigerators from Sears, and was having a problem. Her food was spoiling after only a day or two, as the interior temperature of the refrigerator reportedly hovered between 50 and 65 degrees, and higher on hot days.

When she contacted Sears, the consumer recounts, “a technician who handles warranty service for Sears told me it is quiet because there is no compressor in it and it cannot keep food cold enough to eat safely if there is no compressor.” Please visit Walletpop for the rest of her tale, and learn whether Sears gave her any money back.

Here is how Sears promotes this refrigerator on its website:

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It is described in part as:

This Thermoelectric refrigerator chills your food without noise and vibration. You’ll never notice it’s there until you need a snack! With no harmful refrigerants, this quiet, compact, thermoelectric refrigerator will be enjoyed and appreciated by everyone.

It is nice to know that this appliance has no harmful refrigerants, but it does have something worse.

*MOUSE PRINT: The disclosure that is missing in that product description is that it is not safe to store perishable food in this “refrigerator.” According to the Food and Drug Administration, refrigerators should be kept at 40 degrees or below, which this appliance is apparently unable to do.

The FDA goes on to say:

“The goal is to keep yourself and others from being sickened by microorganisms such as Salmonella, E. coli O157:H7, and C. botulinum, which causes botulism. Keeping foods chilled at proper temperatures is one of the best ways to prevent or slow the growth of these bacteria.” –FDA

Given the limitations of this unit and the potential illness it could cause, it seems to us that Sears should pull these units off the market or clearly label them as “coolers” along with appropriate warnings that perishable food should not be stored inside for more than a few hours. It would also seem appropriate that Sears either warns existing purchasers of the potential danger of these units or recalls them.

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Acai Berry “Reports” Misleading

The buzz on many websites seems to be about acai berry supplements that purportedly can help you lose weight. Here is one such site (click to enlarge):

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This looks like a local TV news station’s report on acai berries, reporter and all, who tested the stuff herself.  The station, News 8, WKRV-TV is in Florida, according to the masthead.

*MOUSE PRINT:  WKRV-TV in Florida is non-existent.  WKRV is a small FM radio station in Illinois, and may once have been a TV station in some other cities.

But what about our intrepid investigative reporter, Rachel Frank, pictured above?  Well, it seems she has a twin sister named Julia who wears the exact same clothing and works at some other health news website:

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The “sisters” wrote about their experience using the product in a diary-format for a four week period, including saying “My energy level seemed to steady climb each day during this first week.”  Funny how the sisters made the exact same typo in each of their reports.

*MOUSE PRINT: Even more coincidental, women named “Jackie”, “Christine”, and “Kate”, and one unidentified man who looks strangely like NBC’s white house correspondent Chuck Todd, all said the same thing in those exact words on their websites.

In the first ad above, there are two disclaimers at the top.

*MOUSE PRINT: One says “advertorial” and the other says “this website is not affiliated with any news outlet.”

Hmmm.  So those few words are somehow supposed to overcome the net impression created by the website that this is a television station doing an investigation of a diet pill?

We saved the best for last:

*MOUSE PRINT: At the very bottom of the website in tiny type on a grey background is this disclosure:

“This website, and any page on the website, is based loosely off a true story, but has been modified in multiple ways including, but not limited to: the story, the photos, and the comments. Thus, this blog, and any page on this website, are not to be taken literally or as a non-fiction story.” –Ad 1

“THE STORY DEPICTED ON THIS SITE AND THE PERSON DEPICTED IN THE STORY ARE NOT REAL. ” — Ad 2

Finally, there have been some real news reports of consumers who took advantage of “free trial offers” and wound up being billed for hundreds of dollars of unordered products.  (See also our story on tooth whitener offers.)

Buyer beware.