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EHD – Excessive Hosting Disorder

We take a break this week from nasty fine print, and focus on a funny disclaimer that virtually no one saw on TV last week.

The most clever moment at the 65th Annual Emmy Awards last Sunday was a video featuring host Neil Patrick Harris. He has become a popular pick to host awards shows like the Tonys and Emmys for good reason.

In this clip, we find the former “Doogie Houser” yearning to host more and more shows. In fact, it has become such an obsession, that his colleagues from “How I Met Your Mother” are seen doing a public service announcement for EHD, a rehabilitation program for those suffering from Excessive Hosting Disorder.



At the end of the PSA, there is the obligatory fine print (and the best headline ever), but not on the screen long enough for any viewer to read and get a chuckle:

*MOUSE PRINT:

Emmys EHD

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No Joke, These Ads are Real

To celebrate April Fools’ Day, Mouse Print* looks at the lighter side of fine print this week — advertisements that will make you shake your head and say “huh?”

Ad 1: Farrell Volvo

This is the tail-end of a radio ad for a local car dealership. Just the way the fine print in TV car ads is a blur, so is the disclaimer in this radio pitch:

Can’t hear it? Try this.


Ad 2: JC Penney “Clearance Sale”

For the past year, J.C. Penney has done away with sales and coupons. And at least according to this ad, they have eliminated clearance reductions as well:

JCP clearance


Ad 3: Macy’s “One-Day” Sale

Macy’s is known for running periodic “one-day” sales that last for two days with a “preview day” followed by the actual sale day. Here, however, they are giving readers a bit of a snow job:

Macy's One Dale Sale

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Free Hugs*

Special thanks to Bruce from Tennessee and his son for finding this fine print chuckle.

[Reprinted with permission from J.L. Westover and www.mrlovenstein.com]