“Free” is one of the most powerful words in marketing. And who wouldn’t want to get a free Cuisinart coffee grinder and two bags of coffee?
Anyone who clicks on this offer on the homepage of Seattle Coffee Direct will surely be surprised to see that there is no free lunch.
*MOUSE PRINT:

So the offer really is to BUY two 12-ounce bags of coffee for $9 and get a free coffee grinder. And it says you are going to get two bags of coffee MONTHLY. This sounds like the offers that Gevalia has made for years, but they offered a free or reduced price coffeemaker.
If you look at the sign-up page, you really would not have a great idea how this monthly plan works, but you would think that you are only going to pay $9 now. The fact is, you are going to pay nowhere near $9 for the free coffee grinder and two bags of coffee.
*MOUSE PRINT: To spill the beans, you have to read the last words in the above graphic that say “click here for details.” Amongst other “details”, you will find that they are going to tack on a “small” $25 “handling fee” to your order, and your pound and a half of monthly coffee in the future will cost a mere $25 plus a small (unspecified) shipping and handling fee:

So the offer has morphed from a free grinder and free coffee on this company’s homepage, to $34 for a free grinder and coffee, plus being subscribed to an expensive monthly coffee club.
Incidentally, to top it off, Seattle Coffee is in Evanston, Illinois.