Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Thanks for Nothing #6

Here is the latest collection of advertisements that made us do a double-take when checking the fine print.

Example 1:

In many parts of the country, real estate prices have gone crazy. And that is certainly true in and around Boston… but this is ridiculous.

price increase

A jump from $300,000 to $1.5-million? The question is, which number is wrong?


Example 2:

Many Macy’s ads indicate that items are on “special” during certain hours and that after the special, the price will be higher. Apparently, that is not the case here.

Macy's after special price

During the limited time special, the price of these pillows was $20. After the “special,” they dropped to $12.99. The rebate was not limited to certain times of the day incidentally.


Example 3:

Here’s a nutty example from last December. Walmart had a small 5.5 ounce bag of Emerald mixed nuts on sale 47% off. Wow, you say… until you see the actual price.

Walmart's nutty price

What? This small bag of nuts had a regular price of $30.99, but they are “only” $16.36 on sale? Who would be nutty enough to pay such a high price? Now that eight months has passed, we have good news. The price has dropped to a mere $13.94 on their site! Thanks for nothing, Walmart.


Example 4:

In this disclosure from Sears, they try to explain that when they say that something is merely “on sale” that means only selected groups of items are actually on sale. But when they use the term “all” then it really does means all. Or does it?

Sears all on sale

Apparently when they use the term “all on sale” that really doesn’t mean “all” since over two dozen groups of items are not included. Thanks for nothing, Sears.

If you find a good example of a humorous surprise in the fine print, please submit it to Edgar(at symbol)MousePrint.org .

Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Thanks for Nothing, Bass Pro Shops

Ron H., a regular Mouse Print* reader, recently told us about a pricing problem he experienced in Las Vegas at the Bass Pro Shops Outdoor World store there.

His wife spied a bargain on a nice sweater as a gift for their son.

sweater

clearance sweater

*MOUSE PRINT:

The price tag indicated that the sweater was on clearance for $59.95, marked down from… $59.95! Wow, what a savings.

Back in their hotel room, Ron’s wife was curious to know how much they really saved on the sweater, so she peeled back the clearance tag to the see the real regular price.

*MOUSE PRINT:

peeled back price

To her shock, the regular price was $39.49 — over $20 LESS than the so called clearance price. The couple marched back to the store to speak to the manager. They were denied that request, but were given back the difference in price.

The customer service person said that this was a pricing mistake at the warehouse. Being the suspicious Mouse Print* reader that he is, Ron checked some other clearance items before leaving the store. Sure enough, he found other examples of inflated “clearance” price stickers put over lower regular prices.

For that, Bass Pro Shops, we say thanks for nothing.

Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

Thanks for Nothing #5

In honor of April Fools’ Day a few days ago, we first offer you an ad to make you chuckle, and then two ads in our series of ones that don’t quite offer what they claim (but which throw in a chuckle at no extra cost).

Example 1:

Retailers are notorious for advertising that “everything” is on sale when there are many exclusions. Old Navy tried to play it straight(er) by advertising a big sale this way:

Old Navy "everything-ish"

Thanks for trying, Old Navy.


Example 2:

Southwest Airlines recently offered an airfare sale with “no gotchas.”

Souhtwest Airlines

Then what’s this?

*MOUSE PRINT:

Southwest terms and conditions

Thanks for nothing, Southwest. But thanks to Richard G. for the submission.


Example 3:

Our last “deal” is at Ace Hardware. Just use your loyalty card and pay $3 more than the regular price!

*MOUSE PRINT:

Ace Hardware

Thanks for nothing, Ace.


If you find an ad that screams “thanks for nothing,” please pass it on to Edgar(at symbol)MousePrint.org . Thanks.