A new wave of downsizing has been hitting supermarket shelves over the past several months with everything from cookies to detergent packages shrinking in size. Here are the latest examples:

*MOUSE PRINT:

This reduction of close to an ounce and half means you get two fewer cookies in each package. When MrConsumer saw a Nabisco representative in a supermarket and pointed out the downsizing, she cleverly responded, “Look at it this way, you are saving calories!”

*MOUSE PRINT:

You now get over 10% less in each bottle of Dawn dishwashing liquid.

*MOUSE PRINT:

There are now ten fewer tissues in each Kleenex box. This is on top of their 2009 downsizing when each tissue shrank by a fraction of an inch.

*MOUSE PRINT:

In this case, almost two ounces has been lopped off the Vienna Fingers package. And they did something fairly common when a product gets downsized, they printed a banner in the upper right hand corner of the package proclaiming “New Look”, which certainly can distract shoppers from checking the net weight statement.

As always, these examples of downsizing point out the clever ways that manufacturers can pass on a sneaky price increase with many shoppers not even noticing.