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Skimpflation: Cough Syrup Strength Cut in Half

NOTE: The next new Mouse Print* story will be published on January 2nd.

Shrinkflation’s evil twin is “skimpflation.” That is when a manufacturer reformulates a product using less of the expensive components and sometimes substitutes less expensive ingredients. In other words, some products actually get watered down.

Store Brand Cough Syrup

Discovering that a product’s recipe has changed is very difficult to detect. But regular reader Mark D. spotted a great example. Shopping at his local Kroger store he discovered that their store brand cough syrup had been diluted, now requiring you to take twice as much per dose.

Kroger cough syrup

We found that Kroger was not alone in doing this because various other chains are also changing the formula of their own brand of cough syrup.

Here are before and after CVS’ versions of Tussin DM (a knockoff of Robitussin):

CVS tussin dm

Only that tiny notation on the front panel that says “see new dosing” gives a clue to a change in the product. When checking the drug facts, comparing the ingredients in the old and the new product, the clever ploy is revealed.


Tussin DM active ingredients

Now there is only half the amount of active ingredients in each bottle. Put another way, to get the same amount of the two active ingredients per dose, you now have to consume twice as much cough syrup – 20 ml per dose instead of the old 10 ml.

CVS tussin dm dosing

We asked CVS why it made the change, and a spokesperson responded in relevant part:

In 2021, when the national brand equivalent made changes to their formulation, including changes to flavor, a change in dosing, and removal of high fructose corn syrup, CVS also updated its formulation of CVS Health Brand Tussin-DM.

Best we can tell changes like this are occurring with other store brands including Walgreens. If there is any good news, it seems to have taken the store brands four or five years to realize that Robitussin changed its dosing around 2017. The spokesperson for Haleon, the maker of Robitussin, when asked why the formulation changed said:

Over the years the brand has launched new, innovative products and evolved to meet changing consumer needs. This includes in 2015 and thereafter, when the brand reformulated its Robitussin DM products to improve factors such as taste to allow for a better consumer experience.

None of the store brands is promoting the fact that with less medicine in every dose, the product is better tasting. But, they are benefiting financially because the product now gets used up twice as fast.

If you spot an instance where a product has been watered-down or cheaper ingredients have replaced more expensive ones, please let us know. Just send an email to Edgar (at symbol) ConsumerWorld.org . Try to include “before” and “after” pictures.

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Amazon Accused of Misrepresenting Fast Prime Delivery

Amazon PrimeRecently, two California consumers filed a class action lawsuit against Amazon claiming that the company misrepresents how fast it delivers products when you have a Prime membership.

On their website, Amazon promises free same-day or one-day delivery on millions of items. In other places, they promise two-day shipping.

The lawsuit contends that in many cases the company does not deliver on the promise.


… in opting to purchase [Prime] and pay a monthly $12.99 monthly fee for the Product, Plaintiff Brittain relied on the expedited shipping speed attributes, which are undoubtedly material to the reasonable consumer. During the time span when Plaintiff Brittain paid for [Prime], on at least three occasions, Defendant Amazon failed to provide her with the advertised benefits of [Prime]. and deliver her ordered goods within the marketed shipping speed of two days or less.

The suit contends that the plaintiffs would not have bought the membership or would have paid less than the current $139 a year or $12.99 a month had they known of the longer delivery times that they would experience.

In claiming misrepresentation and unfair practices, the lawyers are seeking restitution and damages for all affected California Prime members.

So what has your experience been with Prime? Do you typically get the same day, next day, or 2-day delivery that the company promises?

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Act Mouthwash: Now With Less Fluoride?

A sharp reader found what he thought was a new example of skimpflation — when a product is reformulated with cheaper ingredients, or perhaps simply watered down.

He wrote about Act Total Care mouthwash which is an anticavity product with fluoride that you swish around in your mouth once a day to provide added protection for your teeth.

A closer look at the front label reveals an inconspicuous difference between the smaller bottle he had at home and the larger one he had just bought.


Act small and big

Could the print be any smaller? The strength of the fluoride is less than half in the large bottle going from 0.05% to just 0.02%! So users have to wonder whether it is going to be less effective since in essence they are giving you diluted fluoride.

But there was a second difference on the back label. Instead of gargling once a day, you have to use the product on the right, the larger bottle, twice a day.


Act smallAct large

The effect of both these differences seems like a double-whammy for users. You’re getting half the strength so you have to use twice as much a day, and the larger bottle costs more.

We asked Sanofi, the maker of Act, to explain these changes, as well as calling their consumer line. We were provided with a most unexpected answer. Although the products look the same but for the size of the bottle, and have the same name, they are actually two separate products. The smaller bottle is meant to be a once-a-day product and the larger one is meant to be a twice-a-day product, and this is nothing new. The customer service rep said the larger bottle has to have a less concentrated amount of fluoride since you are taking twice as much of it.

There is no indication on the front label that you need two doses a day from the larger bottle of Act Total Care unlike some other of their mouthwashes that at least have a tiny designation on the front.


Act 1x Act 2x

We can only wonder how many people are taking the wrong dose of Act Total Care if they change bottle sizes? Some may wind up taking double the dose, while others could wind up with only getting half the protection they expect. When we asked Sanofi why they don’t try to prevent misdosing by clearly labeling the products “1x Daily” or “2x Daily,” their spokesperson (non)responded:

“All of our products are labeled in accordance with FDA regulation.”

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