Some big brands are continuing to downsize their products despite some easing of the inflation rate… so shrinkflation continues.
| Betty Crocker Cake Mixes |
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Remember when Betty Crocker cake mixes always used to be 18.25 ounces years ago?
Some time ago, the mix was downsized to 15.25 oz. and recently shrunk again to just 13.25 oz. — a full five ounces less than the original. The boxes are identical in size. You still add the same ingredients. You still use the same size pans. But, you now get nine servings instead of 10.
*MOUSE PRINT:
Thanks to Richard G. for spotting the latest change.
| Arm & Hammer Plus Oxi Clean |
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We all know (or should know) that the number of washes you get from a bottle of liquid detergent is a load of **** because it is usually based on a small or medium-size load. And the lines inside the cap are so hard to see, it really comes down to guess work if you are trying to use the right amount of detergent.
Now we have Arm & Hammer doing something a little unusual — shrinking their product but at the same time increasing the number of theoretic loads you are supposed to get in each bottle. We don’t know if they actually concentrated the product, so you can use less, or they just tinkered with the positioning of the fill lines.
*MOUSE PRINT:
Here you have an older bottle that was 122.5 oz., then it went down to 118.1 oz., and just recently it shrunk again to 100 oz. … but look how the number of loads increased. Thanks to Andrea for catching the latest change.
| Farm Rich Mozzarella Bites |
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Frank C. told us about a significant reduction in the size of the package for Farm Rich Mozzarella Bites, going from close to 20 ounces to just 15. But he said the bites were now bigger but with fewer calories per serving. What’s going on here? A closer look at front panel reveals they changed the serving size from four bites to just two now.
*MOUSE PRINT:
| Quilted Northern Toilet Tissue |
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In the never-ending reduction of the number of sheets of toilet paper on each roll, the Quilted Northern Ultra Plush variety has gone from 284 sheets down to 255. And their soft and strong version went from 328 to 295 sheets per roll. (Thanks to Barry K. for that tip.)
*MOUSE PRINT:
| Hill’s Science Diet Dog Food |
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Even dog food is not immune from downsizing. Here one pet food retailer even tells customers about the “new look” and “improved recipe” of Hill’s Science Diet “Perfect Weight” dog food. They forget to mention in the graphic that the new one is two-and-a-half pounds lighter than the old one. (Bags are not to scale.)
If you spot a product that has recently downsized, please send clear before and after pictures to Edgar (at symbol) MousePrint.org . Thanks!
