Updated every Monday!   Subscribe to free weekly newsletter.

March 19, 2018

Weight Watchers: Get Paid $100 to Lose Weight?

Filed under: Food/Groceries,Health — Edgar (aka MrConsumer) @ 5:57 am

Did you see the Weight Watchers commercial last month that promised to pay people $100 to lose weight? Really? What’s the catch?

Weight Watchers make $100


The $100 offer stays on the screen for exactly two seconds at the end of the commercial. In that time, never mind trying to read the mouse print, you can’t even read the large print, which says to qualify you have to lose 10 pounds in three months and that a purchase is necessary.

The reasonable consumer might therefore believe you have to buy a membership for at least three months, and then you qualify for the money back. Not so. You actually have to remain a member and pay membership fees for six months — twice was long as what some might have expected.

So how much do you have to pay to get back $100? The company has several membership plans, and the pricing varies by region. In Boston, the online only membership plan works out to $3.07 a week (or $79.82 for six months); the in-person meetings plan is $6.92 a week ($179.92 total), and the “coaching” plan is $12.69 ($329.94 total). [Note: These plans incorporate a discount because they are being purchased on a multi-month plan.]

So if you pick the online only plan, they literally will be paying you to lose weight because you will come out ahead by $20. For the other plans, the $100 rebate is a significant reduction from the regular price.

Other than potentially leading consumers to believe they could quit after three months, Weight Watchers seems to be doing exactly what they promise. How novel!

But not so fast. We asked their PR folks to confirm that a member choosing the $79 plan will in fact get back $100. We got no reply. Twice.

Share this story:


• • •


  1. At first blush, this appears as silly as the ads that say: “If we can’t match the price the (fill in the blank) is free.” The non-reply makes this sketchy.

    Comment by Rick M. — March 19, 2018 @ 7:37 am
  2. I dislike the way they worded the advertisement. Perhaps they should say: “Earn $100 for losing weight”

    Also, this plan is unsuited for people who have already lost a considerable amount of weight and are just looking for coaching to help them lose a bit more mass. It would be more appealing if the weight loss was based on a percentage body weight so that everyone could be relatively equal.

    Comment by Wayne — March 19, 2018 @ 12:20 pm
  3. what would happen if someone actually dollowed the rules and did not get the $20 ? lawsuit ?

    Comment by rich w — March 31, 2018 @ 9:12 pm

Comments RSS

Sorry, the comment form is closed at this time.

Powered by: WordPressPrivacy Policy
Mouse Print exposes the strings and catches buried in the fine print of advertising.
Copyright © 2006-2019. All rights reserved. Advertisements are copyrighted by their respective owners.