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March 26, 2018

Tropicana Kids: No Nutrition Sacrifice?

Filed under: Food/Groceries,Health,Retail — Edgar (aka MrConsumer) @ 6:12 am

Tropicana is known for its pure juices, many not made from concentrate. Now they are coming out with a new product line called Tropicana Kids, which was just announced via a press release.

Tropicana Kids

Looking at the front of the product label reveals that it is organic, which certainly implies to many that this is a healthy choice. And their senior vice president touts the product, saying:

“We’re thrilled to launch Tropicana Kids, offering an organic, premium fruit juice drink for busy parents who don’t want to sacrifice their kids’ nutrition, …”

Indeed, the words “real juice” appear on the front of the label, but it is hard to read the smaller type above it.


It says “Sweetened with real juice.”

Huh? That is an odd expression for what one might assume is a juice product to start with.


Tropicana Kids

There’s the answer! The first ingredient in this juice drink is water! And their press release announcing the product offers what might be a surprising explanation to many :

Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for kids with nutrition parents expect. Available in three flavors—Fruit Punch, Mixed Berry and Watermelon—Tropicana Kids is made with 45% real fruit juice and mixed with filtered water, with no added sweeteners, no artificial flavors and is an excellent source of vitamin C. Plus, the packaging features a clear panel so moms and dads can see the goodness inside, and feel good about serving Tropicana Kids to their children. [Emphasis added]

While it is a big plus that there is no added sugar or corn syrup, we’re not so sure that grossly diluted juice is a better nutritional choice for parents to make for their kids than 100% juice.

And certainly, the real nature of this product is not obvious from looking at the front of the package, peekaboo window or not, because parents can’t readily “see the goodness inside” just by visual inspection.

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  1. The secret to being a good magician is the same as advertising a product – misdirection.

    Comment by Rick M. — March 26, 2018 @ 8:00 am
  2. Hmm, on the surface this looks bad. However, when my daughter was younger we always diluted her juice so she wouldn’t get as much sugar. This product is one of convenience, for better or worse.

    Comment by John Smithey — March 26, 2018 @ 8:59 am
  3. I can add water to juice for far less than they can, apparently. Pass.

    Comment by Shawn — March 26, 2018 @ 11:16 am
  4. Given “sweetened with real juice” and “flavored drink with other natural flavors”, I’m surprised it’s 45% juice. Then again, apple and grape juice concentrates are basically identical to corn syrup as far as their nutritional content goes. Still it’s a lot better than a typical flavored drink which is often 0% juice. Whether it’s better for kids than real juice and/or whether diluting real juice with water will get you the same taste is an open question.

    Comment by BZ — March 26, 2018 @ 12:53 pm
  5. Many nutritionists & doctors will tell you that fruit juices have way too much sugar & parents should limit the amount in their children’s diets.

    This product has almost 50% less sugar than Tropicanas regular OJ.

    Regular OJ = 2.7 grams (sugar) per oz.

    Tropicana Kids = 1.4 grams (sugar) per oz.

    Cost wise people are better off watering it down themselves. But if the cost isn’t a problem go for the Trop Kids but not on a regular basis.

    Comment by Gert — March 26, 2018 @ 2:38 pm
  6. “Diluted fruit juice” doesn’t have great marketing appeal, so I understand why they chose to write “made with real juice” instead.

    If I were a parent, I would definitely be watering down fruit juice for my children (I currently do it for myself). Most juices that I purchase taste just as good when watered down about 50%.

    Comment by Wayne — March 26, 2018 @ 3:51 pm
  7. Kids can get pretty thirsty, and quenching that thirst with pure juice can add up to a LOT of sugar. Natural sugar, to be sure, but more than most kids really need. This product seems to strike a good balance between juice and water for thirsty kids. The main reason I wouldn’t buy it is due to the one-use packaging, which is why many parents DO buy it. So it will works great in that niche. And my kid was raised on (refilled) water bottles, with watered down juice at home. He lived, despite the depravation, to his current age of 31, and now drinks water voluntarily.

    If you must buy packs of juice for kids, this is better than most. Better yet, teach them to drink water.

    Comment by Tbunni — March 26, 2018 @ 6:14 pm
  8. another misleading label. do you really expect more and once ahin this prober any truth in advertising is bad for business.
    maybe someday the FTC will require all product info to be in as large and bold font as the product name. until then hit the pause button on tivo and read the fine print in tv ads. just watching a ad for KFC. THE FINE PRINT IS WHITE, OPAQUE AND IN FRONT OF A GAINT WHITE BUCKET OF KFC. EVEN PAUSED IT IS UNREADABLE.

    I thought this was illegeal but i guess not as every company does it.

    Seems that the number one rule in advertising is MISLEAD YOUR CUSTOMERS. WHAT A GREAT WAY TO TREAT CONSUMERS.

    Comment by rich w — March 31, 2018 @ 9:08 pm
  9. I noticed it says “flavored drink”. Thats one clue for me that the pouch doesn’t contain all juice. I’d still try it though.

    Comment by Stephanie — April 2, 2018 @ 9:58 am
  10. “natural flavorings” is something the corn-allergy community avoid. it usually means flavored with some type of corn derivative or MSG or something like that. my family usually reacts to “natural flavorings.”

    Comment by Ambar — April 6, 2018 @ 12:38 pm

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