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Goya: We Use Only #1 Grade Beans*?

Goya has run a few TV commercials that tout the quality of their chickpeas. Here’s one of them.

Goya claims it “uses only U.S. #1 grade beans*.” But that pesky asterisk suggests there’s more to the story.

MOUSE PRINT*:

Goya uses #1 beans

That almost impossible to read fine print disclaimer says:

“As defined by the USDA, when mother nature permits.”

What does that mean? The claim sounds aspirational — we’ll try to provide you with top quality beans except if the crop we harvest isn’t so great.

The USDA has very specific regulations for when a batch of beans can be labeled U.S. No. 1, 2, or 3. It all has to do with the number of defects and damaged beans in the batch, as well as the presence of foreign objects.

MOUSE PRINT*:

USDA chickpea grades

We asked the folks at Goya what their fine print exception meant, and how often they have a bad harvest. They did not respond.

Goya seems to be making a habit of bucking the system. They were challenged by a competitor over claims that their pasta was the favorite of Puerto Rico. Two arms of the BBB ruled again them.

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7 thoughts on “Goya: We Use Only #1 Grade Beans*?”

  1. I find this disappointing because I do like Goya beans.

    I’d love to take their word for it that they use grade 1 whenever they can, but in reality they could use grade 2 half the time and just say it was bad harvests. You’d have to do a lot of work to prove otherwise and even if you did the most you’d get out of it is them changing the claim.

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