Consumer World Celebrates 30 Years: 1995 - 2025  
Subscribe to free weekly newsletter.

This Lifetime Warranty Enhanced with Levity

Just in time for April Fools’ Day, we discovered that The North Face tries to set consumer expectations high for its products but rather ambiguously and with a bit of humor in the terms of its lifetime warranty:

*MOUSE PRINT:

North Face warranty

What’s not so funny is the circular reasoning used for their lifetime warranty. It basically says that the product will last as long as the product lasts — whatever its life normally is. How ambiguous.

If you spot a bit of humor inconspicuously tucked into a company policy or contract, please submit it.

Share this story:
All comments are reviewed before being published, and may be edited. Comments that are off-topic, contain personal attacks, are political, or are otherwise inappropriate will be deleted.

3 thoughts on “This Lifetime Warranty Enhanced with Levity”

  1. I took it to mean that, for example, they shouldn’t wait 25 years and return it due to 25 years worth of wear and tear like people did with LL Bean, that they should do it within reason.

  2. I like the humor in the terms, but if they don’t mention a specific time frame, “lifetime” can mean whatever they want it to. That’s not a good policy.

  3. I was shocked when a product I had with a “lifetime” warranty turned out to be only a couple of years. In the fine print it was actually “production lifetime”.

Comments are closed.