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Subway Sued Over Alleged Tuna-less Tuna Sandwiches; It Fights Back With New Ads

Two California consumers sued Subway in January for selling tuna sandwiches and wraps that allegedly had no tuna in them.

Subway tuna

*MOUSE PRINT:

According to the complaint

Defendants consistently advertise the Products as “tuna.” However, Defendants’ labeling and marketing scheme for the Products is blatantly false. As independent testing has repeatedly affirmed, the Products are made from anything but tuna. On the contrary, the Products are made from a mixture of various concoctions that do not constitute tuna, yet have been blended together by Defendants to imitate the appearance of tuna. Defendants identified, labeled and advertised the Products as “tuna” to consumers, when in fact they were not tuna.

The lawsuit provided no other specifics as to the actual content of the sandwiches, but repeatedly asserts that “the Products entirely lack any trace of tuna as a component…”

A check of the ingredients statement on the Subway website, however, lists the ingredients of their tuna salad as having tuna as its primary ingredient.

*MOUSE PRINT:

Subway ingredients

To try to figure out what was really going on here, we asked one of the consumers’ two law firms for a copy of the full complaint twice, but they would not provide it. Then we asked the other law firm representing the consumers for more specifics including what the tests they conducted revealed, and whether the complaint is based on a technical violation of the federal definition of what constitutes tuna fish. They responded saying they were not answering media questions at this stage of the case.

However, we did get a response from Subway with their comments.

“Our restaurants receive pure tuna, mix it with mayonnaise and serve [it] on a freshly made sandwich to our guests.” –Subway spokesperson

Digging around a little more, we found a video shot last summer by a Subway employee who was mixing up a batch of tuna for their sandwiches which shows the actual source of the tuna.

*MOUSE PRINT:

Subway tuna package

The package is clearly labeled as “tuna” and the only other ingredients in that package are water and salt. And as noted by the Subway spokesperson, and confirmed by the video, mayonnaise is the only other thing added.

As it comes out of the package, the tuna somewhat resembles “pink slime” — the pink mash from beef bone scrapings that McDonald’s was accused of using in hamburgers years ago. The tuna version of this is called “tuna scrape” — back meat scraped off tuna bones. We asked Subway twice if they use “tuna scrape” but they did not respond.

However, over this past weekend, the company did start a national advertising campaign addressing the tuna issue head-on:

Subway 100%

Clearly, there is something fishy going on… but we just don’t know what. Stay tuned.

We invite you to offer your opinion in the comments section below about this case. Is Subway actually trying to pull a fast one on customers as the law firms allege, or could the lawyers be mistaken? And what is the actual proof underlying the claims that the lawyers won’t reveal?

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Is It a Rebate or a Lottery?

Since January is a big month for beginning healthy new year’s resolutions, it should not be surprising that vitamin companies are running big promotions to get you to buy their brand.

Nature's Bounty 1

Among the offers being promoted heavily at various chain stores are ones that entice shoppers to buy $30 worth of vitamins to qualify for a $10 rebate. The rebate for Nature’s Bounty is running simultaneously with buy one, get one free (BOGO) sales at Walgreens, CVS, and other stores, and in fact are often promoted adjacent to one another.

So the question for bargain hunters is do they determine that you have met the $30 purchase requirement before or after cents-off coupons and free items are deducted? In other words, let’s say that vitamin X is $7.50 a bottle, and I buy four of them on a buy one, get one free sale, have I met the $30 threshold?

The initial answer from Nature’s Bounty may surprise you.

*MOUSE PRINT:

Nature's Bounty disclaimer

Great. What a surprise. They are looking at the gross price of the vitamins before deductions for coupons or free items… or are they? Read on.

*MOUSE PRINT:

Nature's Bounty disclosure 2

Oops. Now they say forget what we just said, you can’t use this offer if you buy the vitamins on a BOGO basis. Why not say that upfront? And why do stores like CVS and Walgreens advertise the BOGO sale and the $10 back offer virtually side-by-side and make no similar disclosure?

Believe it or not, it gets worse. Let’s say you were unlike most shoppers and you did read the fine print of the offer on the Nature’s Bounty promotional website. You would have found a most unusual restriction:

*MOUSE PRINT:

Nature's Bounty 3

Say what? This promotion is being advertised this week nationally in millions of newspaper RetailMeNot coupon inserts as well as the weekly circulars of major pharmacy chains, and the company is only going to honor 7,500 submissions?

Since when has buying vitamins and submitting a rebate become a game of chance? Paying a price for the chance of receiving money back is the definition of a lottery.

(We’ve written to the company and if and when we get a response, we will update this story.)

Add a comment.

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Thanks for Nothing – Year-End 2020

Please Help Support Mouse Print*
 

Edgar Dworsky For 25 years, Consumer World, the creator of Mouse Print*, has served readers with the latest consumer news, money-saving tips, and independent investigations. It is your generosity (and not advertising nor corporate contributions) that keeps Mouse Print* and Consumer World available as free consumer resources. So MrConsumer turns to you and humbly asks for your support again this year. Your gift will be most appreciated.


In this series, we look at ads or products that just make you shake your head and maybe even chuckle.

Natrol 3 a.m. Melatonin

MrConsumer has a sleep disorder of sorts where he often wakes up in the middle of the night and has a hard time falling back to sleep. So when he saw this product called Natrol 3 a.m. Melatonin he got all excited. “For middle of the night wakeups” the package said.

Yeah, finally someone was making a product to keep me from waking up at 3 a.m. Presumably the product had some type of heavy-duty delay-release coating on it so it could deliver a big punch of melatonin in the middle of the night. I grabbed a coupon and was about to head out to Walmart, but then I read the instructions on the package.

*MOUSE PRINT:

Natrol 3 a.m.

Oh, so I have to get out of bed at 3 a.m. to take this pill and then it will help me get back to sleep. Thanks for nothing, Natrol.


 

Amazon – Frequently Bought Together

Amazon and other sellers always like to encourage people to buy more things during their shopping trip. One way is to group things together, such as showing a particular toy along with the batteries that it requires. That can be very helpful. But this recent example from Amazon is a head-scratcher.

*MOUSE PRINT:

Bought together

Yes, I am sure that many people buy a bidet, washing machine cleaning tablets, and a cast iron skillet so they can be used together. Thanks for nothing, Amazon.


 

From the Installment Sales Department…

Has it really gotten to the point where people have to buy everyday products like underwear on the installment plan?

*MOUSE PRINT:

2xist installment payments

If anything had to be offered on installments it would be this Dyson hair dryer.

Dyson hair dryer

Good news… the price has now dropped to a mere $400.

Thanks for nothing, 2(x)ist and Dyson.