MrConsumer saw this commercial for a new product under the brand name Black Forest last week:
It certainly conveys a warm, woodsy, natural feeling to viewers. And the products seem like they are healthy because the announcer says they are “made from real fruit juice and colors from natural sources… Black Forest — real juicy, real good.”
What caught MrConsumer’s eye, however, was the faint footnote:
*MOUSE PRINT:

Say what? Only 7.9 percent juice? What’s the rest of it? You guessed it — primarily sugar.
*MOUSE PRINT:

While apple juice concentrate is the third ingredient, the other fruits pictured on the “Juicy Burst” box are the last three ingredients. In fact, there is more wax in the product than those juices. And a number of other fruits and vegetables are only used as coloring. The nutritional value of this juicy fruit snack is pretty much limited to the vitamin C that the company adds.
So while this product is portrayed as a seemingly healthy snack, we’d call it candy. And no wonder, the Black Forest brand is owned by the Ferrara Candy Company which makes Brach’s, Nerds, SweeTarts, Chuckles, RedHots, and classic candy corn.


