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Subway Sued Over Alleged Tuna-less Tuna Sandwiches; It Fights Back With New Ads

Two California consumers sued Subway in January for selling tuna sandwiches and wraps that allegedly had no tuna in them.

Subway tuna

*MOUSE PRINT:

According to the complaint

Defendants consistently advertise the Products as “tuna.” However, Defendants’ labeling and marketing scheme for the Products is blatantly false. As independent testing has repeatedly affirmed, the Products are made from anything but tuna. On the contrary, the Products are made from a mixture of various concoctions that do not constitute tuna, yet have been blended together by Defendants to imitate the appearance of tuna. Defendants identified, labeled and advertised the Products as “tuna” to consumers, when in fact they were not tuna.

The lawsuit provided no other specifics as to the actual content of the sandwiches, but repeatedly asserts that “the Products entirely lack any trace of tuna as a component…”

A check of the ingredients statement on the Subway website, however, lists the ingredients of their tuna salad as having tuna as its primary ingredient.

*MOUSE PRINT:

Subway ingredients

To try to figure out what was really going on here, we asked one of the consumers’ two law firms for a copy of the full complaint twice, but they would not provide it. Then we asked the other law firm representing the consumers for more specifics including what the tests they conducted revealed, and whether the complaint is based on a technical violation of the federal definition of what constitutes tuna fish. They responded saying they were not answering media questions at this stage of the case.

However, we did get a response from Subway with their comments.

“Our restaurants receive pure tuna, mix it with mayonnaise and serve [it] on a freshly made sandwich to our guests.” –Subway spokesperson

Digging around a little more, we found a video shot last summer by a Subway employee who was mixing up a batch of tuna for their sandwiches which shows the actual source of the tuna.

*MOUSE PRINT:

Subway tuna package

The package is clearly labeled as “tuna” and the only other ingredients in that package are water and salt. And as noted by the Subway spokesperson, and confirmed by the video, mayonnaise is the only other thing added.

As it comes out of the package, the tuna somewhat resembles “pink slime” — the pink mash from beef bone scrapings that McDonald’s was accused of using in hamburgers years ago. The tuna version of this is called “tuna scrape” — back meat scraped off tuna bones. We asked Subway twice if they use “tuna scrape” but they did not respond.

However, over this past weekend, the company did start a national advertising campaign addressing the tuna issue head-on:

Subway 100%

Clearly, there is something fishy going on… but we just don’t know what. Stay tuned.

We invite you to offer your opinion in the comments section below about this case. Is Subway actually trying to pull a fast one on customers as the law firms allege, or could the lawyers be mistaken? And what is the actual proof underlying the claims that the lawyers won’t reveal?

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Otter Pops: 100% Fruit Juice, or Are They?

Rachel K. recently bought her kids some Otter Pops as a summer treat. The variety she purchased, being a health conscious mother, was labeled “100% fruit juice.” For those unfamiliar with this item, they are plastic sleeves filled with juice that you serve frozen.

Otter Pops box

Looking at the ingredients statement, this sharp consumer noticed something completely unexpected.

*MOUSE PRINT:

Otter Pops ingredients

That’s right, sugar! She rightfully asks how can this product advertise that it is 100% fruit juice when it has added sugar. In fact, the nutrition facts statement says it has three grams of added sugars. That means these pops have almost 50% more sugar than regular apple juice.

FDA regulations seems to require manufacturers to add a statement after a 100% juice claim if it contains non-juice ingredients. In the case of added sugar, it might have to be labeled “100% juice with added sweetener.”

21 CFR 101.30 (3) If the beverage contains 100 percent juice and also contains non-juice ingredients that do not result in a diminution of the juice soluble solids or, in the case of expressed juice, in a change in the volume, when the 100 percent juice declaration appears on a panel of the label that does not also bear the ingredient statement, it must be accompanied by the phrase “with added ___,” the blank filled in with a term such as “ingredient(s),” “preservative,” or “sweetener,” as appropriate (e.g., “100% juice with added sweetener”), except that when the presence of the non-juice ingredient(s) is declared as a part of the statement of identity of the product, this phrase need not accompany the 100 percent juice declaration.

When we questioned the FDA directly about products like Otter Pops, they indicated that this regulation only applies to beverages and thus is not applicable because this product is a frozen treat. In that case, less specific regulations apply, and the FDA spokesperson said the agency would likely accept the labeling as it currently appears.

However, the Center for Science in the Public Interest, said in comments to the FDA about a related regulation that “One hundred percent juice must be precisely that – 100% juice product from the fruit(s), exclusive of any other non-fruit juice ingredient, like added sugar.” And if does have added sugar, that fact must be clearly stated upfront.

We asked the company if they could understand how consumers are being misled by their front label and inquired on what basis they believed they were in compliance with FDA rules. A public relations spokesperson for Jel Sert, the manufacturer, responded:

“The Otter Pops label complies with the regulations promulgated under the U.S. Food and Drug Administration, with the label stating “with other ingredients added.” We are confident that our packaging is accurate and does not contain misleading information.”

In our mind, stating on the front label in small type that the product contains “other added ingredients” is insufficient to overcome the impression created by the phrase “100% fruit juice” in much larger letters. Most consumers would understand “100% fruit juice” as a product having no added sugar.

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When It Comes to Yogurt, Size and Ingredients Matter

Have you read any good yogurt labels lately? You may be in for a surprise.

Here is the 6-oz. container of Yoplait Original strawberry banana yogurt:

Yoplait 6-oz

It is made with real strawberries and bananas, just as the front label depicts.

Thrifty shoppers, however, may find it more economical to buy the quart size container of Yoplait Original strawberry banana. But, they will get less than they bargained for.

*MOUSE PRINT:

Yoplait 32 oz

Checking the ingredients, all the real strawberries and bananas disappeared! While it does say “smooth style” on the front of the label, one might have reasonably assumed that they merely blenderized the fruit into the yogurt to create a uniform, smooth texture.

Nope. And the fine print of the front of the label doesn’t help much either. It says, “flavored with other natural flavor,” which might to the average shopper merely convey that other flavors are also mixed in.

Not to be outdone by this bit of yogurt trickery, once upon a time, Yoplait made a line of Yoplait Whips for the Girl Scouts evoking the flavors of some of their bestselling cookies.

Here is Yoplait’s Girl Scouts “peanut butter chocolate” Whips… but something is missing.

*MOUSE PRINT:

Yoplait peanut butter

According to the ingredients, there is no peanut butter in Yoplait’s peanut butter chocolate yogurt.

We asked General Mills, the maker of Yoplait, about the labeling of these two products. In particular, why different sizes of seemingly the same product did not have the same contents, and why they don’t more accurately describe the product on the front of the container. The company did not respond.

FDA regulations unfortunately allow manufacturers to play games with how product flavors are labeled, even to the point of permitting none of the depicted ingredient to actually be present in the product.

(i) If the food is one that is commonly expected to contain a characterizing food ingredient, e.g., strawberries in “strawberry shortcake”, and the food contains natural flavor derived from such ingredient and an amount of characterizing ingredient insufficient to independently characterize the food, or the food contains no such ingredient, the name of the characterizing flavor may be immediately preceded by the word “natural” and shall be immediately followed by the word “flavored” in letters not less than one-half the height of the letters in the name of the characterizing flavor, e.g., “natural strawberry flavored shortcake,” or “strawberry flavored shortcake”.

This is called consumer protection?