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Aleve Back & Muscle – A Miracle of Modern Medicine Marketing

Many people like Aleve because its pain relief is supposed to last for 12 hours. Now they have a new product — Aleve Back & Muscle Pain — and a new commercial to help launch it.

We were curious about the new product and wanted to see what additional ingredients they added. So we checked the back of the regular package and compared it to the new one.

*MOUSE PRINT:

Aleve comparison

They are exactly the same. The only difference is the box.

We asked Bayer why they came out with a “new” product that really was just the same as the old one. A spokesperson replied:

Aleve Back & Muscle Pain offers the same long-lasting pain relief from Aleve. This product is meant to help consumers understand the various pains Aleve can relieve.

We say, the answer is: marketing and taking up shelf space!

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Not All Ben Gay Products Are Created Equal

Last week, we spotlighted a particular variety of Preparation H that actually had none of the active ingredients found in regular Preparation H cream. It was “Preparation H” in name only.

This week, our trusty mouse looks at the ingredients statements of various Ben Gay products after getting a tip from a reader.

Bengay, as everyone knows, has that distinctive menthol smell and provides pain relief for sore muscles and joints.

Bengay regular

Like many brands, the company has created some line extensions to meet particular preferences of customers. For consumers who don’t like the greasy feel, they have a greaseless version. And for people who find the menthol scent overpowering, they have a vanishing scent variety.

But before you grab one of these newer versions, you better compare the ingredients statements.

*MOUSE PRINT:

Bengay ingredients

The regular version has three different pain-killing ingredients. The greaseless version only has two, and cuts the strength of one of them in half. And the vanishing scent variety, only has one pain-numbing ingredient and it is only one-fourth the strength of the regular product.

And for people who want to get away from creams altogether, Bengay now has an “ultra strength” patch. Despite the name, that patch is missing two of the three pain-relieving ingredients present in the ultra strength cream, and it has only half the menthol strength.

So, while you get a product benefit by choosing one of the newer varieties, you may be trading away some product efficacy that drew you to Bengay in the first place.

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Where’s the Pork? (Hint: Not in Nathan’s Hot Dogs!)

A big national class action antitrust lawsuit was filed last week alleging that major food companies conspired to overcharge consumers for bacon, ham, hot dogs and other pork products.

In a press release issued by one of the law firms, they advise consumers who purchased any of these products that they might be entitled to some money back:

press release excerpt

As a native New Yorker who grew up eating Nathan’s hot dogs at the original Nathan’s stand in Coney Island, MrConsumer knows their frankfurters are all beef and contain no pork.

100% beef

HUGE MOUSE PRINT:

Nathan's package

While all Nathan’s frankfurters are all beef, they do have one variety of fries called “Bacon and Cheddar Crunchy Crinkle Fries.” That product, however, according to the ingredients statement on the Nathan’s website, seemingly doesn’t actually contain any bacon, just artificial or natural flavoring!

MOUSE PRINT:

bacon and cheddar ingredients

So it appears, based on the items listed on their website, that no Nathan’s Famous products contain pork and thus no Nathan’s products that a consumer may have purchased qualify for a refund or are properly included in the list of affected brands. So why was “Nathan’s Famous” listed as one of the offending brands but not a defendant in the case?

The day after the lawsuit was filed, MrConsumer wrote to the two law firms that filed the class action to find out and to advise them that it appeared that Nathan’s Famous had been wrongly accused of anti-competitive conduct. He also alerted the CEO of Nathan’s Famous that his company and products were apparently erroneously called out in the law firm’s press release.

Neither law firm nor Nathan’s responded to our request for comments and an explanation.

So how did Nathan’s Famous get wrapped up in this lawsuit? This is what appears to have happened. Nathan’s Famous is distributed by the John Morrell Company, which is owned by Smithfield Foods. And Smithfield Foods is a defendant in the lawsuit because they sell other brands and products that do contain pork. Somehow the law firms apparently did not understand that Nathan’s Famous is an independent company not owned by Smithfield and that Nathan’s only sells 100% beef franks.

MOUSE PRINT:

Nathan's distributor

How could they have known these key facts about Nathan’s? Well, they just could have picked up a package, read the fine print, read the big print, and checked the Nathan’s website!

The law firm also listed Steak-eze as an affected brand. According to the Steak-eze website, and certainly implied in their brand name, they only sell beef products also.